Case study: how a UK business increased engagement with fantasy football

August 23, 2025

Introduction: Office Activation through Fantasy Football

In today’s competitive business environment, engaging employees is paramount. One UK company found an innovative approach through office fantasy football. By focusing on predicting game outcomes rather than selecting players, they achieved remarkable results.

The Case Study: From Concept to Activation

The Challenge

This company faced a common hurdle—boosting team morale and engagement. Traditional methods fell short, so they turned to an exciting solution: fantasy football, reimagined for the office setting. Their goal was to create a fun, inclusive activity that engaged employees and fostered teamwork.

The Implementation

1. Choosing the Platform: They selected a user-friendly software that simplified participation. This system allowed employees to predict game results easily, based on upcoming football fixtures.

2. Creating Excitement: They organized a kickoff event to introduce the concept, ensuring everyone understood that success came from accurate predictions, not player selections. This distinction was crucial in maintaining simplicity and broad appeal.

3. Weekly Engagement: Weekly updates on league standings created a dynamic atmosphere. A leaderboard displayed in the office encouraged friendly competition and prompted discussions, igniting interest even among those less familiar with football.

4. Incentives and Rewards: Participants were motivated with enticing rewards for accuracy in predictions. Be it small weekly prizes or grander rewards at the end of the season, these incentives kept the energy high and the participation steady.

Office Activation

The company seamlessly integrated the fantasy football league into their office activation strategy. They used it to enhance overall morale and create an engaging work environment. It became more than just a game; it was a catalyst for building a vibrant office culture.

Results: Measuring Success

The impact of this strategy was profound. Employee engagement surged, with participation rates climbing steadily across the months. Team interactions improved as employees bonded over shared predictions and outcomes.

Key Outcomes

• Increased Morale: Employees reported greater job satisfaction.
• Enhanced Teamwork: Teams collaborated outside the usual workflow.
• Sustained Interest and Participation: Regular updates and incentives kept engagement high.

In supporting this, Forbes highlights similar successful engagement strategies which can be accessed here.

Conclusion: A Win-Win for Businesses

This case study exemplifies how focusing on prediction games like fantasy football can lead to increased engagement and an activated office environment. It’s a strategy that not only unites employees but also fuels a sense of competitiveness and fun.

By adopting this approach, businesses can tap into the natural excitement surrounding football, translating it into tangible workplace benefits.

Final Thoughts

Office fantasy football, as a tool for prediction and engagement, offers limitless potential. It serves not just to enhance interaction but to cultivate an environment where creativity and camaraderie thrive. If you’re considering an office activation plan, this might be the winning goal for your organisation.