Employer branding with fantasy football: toolkit for corporate comms

December 12, 2025

Employer branding with fantasy football: a simple toolkit

Employer branding is not just a slogan.
It is how people feel about your company.
It is the story staff tell friends and family.

Fantasy football employer branding can help that story.
On this site, Fantasy Football (is Prediction Game in English).
Staff do not pick players.
They predict scores and match results.

This style of game is simple.
It fits busy working life.
And it gives your brand a fun voice.

In this guide you get:

A clear view of why prediction games help employer branding
Ideas to use in HR, internal comms, and marketing
A step‑by‑step toolkit you can run each season

Why prediction games help employer branding

A strong employer brand needs three things:

Clear values
Real action
Shared moments

A Fantasy Football (is Prediction Game in English) league can support all three.

1. Clear values

You can link the game to what you stand for:

Teamwork
Learning
Fun at work
Wellbeing
Fair play

You do this with your rules.
You also do it with how you talk about the game.

2. Real action

Many firms say “we care about people”.
Staff want proof.

A simple weekly game is proof.
You give time for fun.
You show leaders take part.
You make breaks feel OK.

3. Shared moments

People remember small things:

Office jokes about a shock cup result
A manager who misses a “safe” prediction
A team that climbs the table together

These stories live on.
They shape how work feels.
That is employer branding in real life.

Why use a score prediction game, not a classic fantasy squad?

Many staff do not follow every team.
Some have no wish to “manage” players.

A match prediction game:

Needs no deep football skill
Takes just a few minutes a week
Lets people join halfway in

Staff only predict scores.
Or they pick win, lose, or draw.

This feels fair.
It keeps more people engaged.
It also makes HR and comms teams’ lives easy.

Employer branding goals you can hit

Link your league to clear goals.
This lets you show value to leaders.

Goal 1: Stronger culture

You can:

Run leagues for offices, sites, or teams
Use names that match your values
Share weekly “story of the round” posts

Result: more chat, more smiles, more links across the business.

Goal 2: Better internal comms

Use the league as a channel:

Add key news in the same email as the weekly table
Drop short messages from leaders under the results
Link to new policies or campaigns in a fun way

People are more likely to open an email if they want to see the table.

Goal 3: Talent and recruitment

You can talk about the game in:

Job ads
Careers pages
Offer packs

This shows you live your values.
It also gives a “hook” for interviews.

You can link to guidance on employer brands from groups like the CIPD when you build your wider plan.

A simple toolkit for corporate comms teams

You do not need a big budget.
You need a clear plan.

Step 1: Set your theme

Pick one main message:

“We play as one team”
“We learn from each result”
“We enjoy time together”

Link the game to this in every message.
This keeps your employer branding clear.

Step 2: Choose your audience

Who is the league for?

All staff?
Only one country or site?
Key clients or partners as well?

You can run:

One big company league
Small leagues by office or function
A special “leaders league” in public view

Each option sends a message.
Think about what you want people to feel.

Step 3: Brand your league

Give the game your look and feel:

Use your logo
Pick colours that match your brand
Use a simple, fun league name

Add employer branding to details:

Rename “Game Week” to “Team Week”
Call the trophy “The Values Cup”
Name small awards after your behaviours

Step 4: Plan your content

Make a light content calendar:

Pre‑season tease
Launch week
Weekly results
Mid‑season boost
Final week and awards

Keep text short.
Use the same tone each time.
Tie messages to real work life.

Example weekly post:

One line on the top three players
One line on the “big upset”
One tip linked to a value, like “we learn from surprise results too”

Step 5: Choose rewards that match your brand

Prizes do not need to be big.
They should fit your culture.

Ideas:

Lunch with a senior leader
A charity gift in the winner’s name
Extra break time for the top team
A “prediction coach” mug or badge

Also give small weekly prizes.
This keeps more people excited.

Using prediction games across the employee journey

You can plug the game into key moments.

Onboarding

New starters can:

Join the league in week one
Get a “How we play” guide
See leaders in the same table

This breaks the ice.
It shows your human side.

Engagement and wellbeing

Use the game in:

Mental health weeks
Inclusion and diversity days
Step or walking challenges

Short chats about matches get people talking.
This supports social wellbeing.

Alumni and ex‑staff

Let ex‑staff join a separate league.
This keeps your network warm.
It also boosts long‑term brand love.

Tips for HR and comms teams

You want high take‑up.
You also want fair play.

Use these tips:

Keep rules simple and clear
Let people join from week one or later
Show that all roles can win, not just football fans
Share real stories, not just tables
Ask for feedback after the season

This data helps you show impact.