Fantasy football ROI: what does it really deliver?

December 26, 2025

Fantasy Football ROI: what does it really deliver?

“ROI” sounds like a money word. So people ask a fair question: what does Fantasy Football ROI really deliver?

On OfficeFantasy, Fantasy Football (is Prediction Game in English) means predicting match results and events. It is not the US-style game where you pick players for a team. You run a prediction league. People guess scores. They earn points. They compete each week.

For companies, clubs, and brands in England, that simple loop can create big value. But you only get strong ROI if you measure the right things.

What “ROI” means for a prediction league

In most workplaces and customer groups, the return is not just cash today. It is often:

• more repeat visits
• more email sign-ups
• higher staff morale
• stronger loyalty
• more social sharing
• better internal comms reach

So the smart way to think about Fantasy Football ROI is: value gained ÷ total cost. And “value” can be cash and measurable behaviour.

What you can expect it to deliver (the real returns)

1) Higher engagement (fast and steady)

A prediction game gives people a reason to come back each week. It creates habit.

You can see this in:

• weekly active users
• repeat logins
• number of predictions placed
• comments and banter in chats

This matters because attention is hard to win. A league gives it to you in a fun way.

2) Stronger team culture (for employees)

People talk more. They mix across teams. They laugh after a bad prediction. That helps culture.

Track it with:

• short pulse surveys
• participation by department
• new joins over time

If you run a hybrid workplace, a league can also reduce distance. It gives people shared chat on Monday morning.

3) More leads and better first-party data (for marketing)

If you run a league for customers, you can collect sign-ups with consent. You can also segment by interest.

You can measure:

• sign-up rate
• cost per lead
• email open and click rates
• opt-in quality over time

Keep it simple. Ask for only what you need. Make the prize and rules clear.

4) More brand touchpoints (without feeling like ads)

A good league does not feel like a campaign. It feels like play. Yet it still keeps your brand present each week.

You can track:

• page views per user
• returning visitor rate
• referral traffic from share links
• time on page

If you want a wider view of “value”, you can link engagement to business goals. Google’s guide on measuring marketing impact can help you frame this well: https://support.google.com/analytics/answer/1009612

What ROI does not mean (common mistakes)

• “We ran it, so it worked.” You still need targets.
• “Only prize money counts as cost.” Time and admin also cost.
• “Everyone will join.” You must promote it well.
• “We need complex scoring.” Complexity lowers take-up.

A simple ROI model you can use today

Use this basic table. It keeps sentences short. It keeps maths easy.

Costs

• platform fee
• prizes (cash, vouchers, merch)
• staff time to launch and post updates
• creative (emails, banners)

Returns (pick what fits your goal)

• leads gained × value per lead
• retention lift × customer value
• staff participation × proxy value (e.g., reduced churn)
• traffic uplift × estimated value per visit

Then set one clear ROI aim, such as:

• “Get 300 sign-ups at under £2 each”
• “Reach 60% staff participation by week 4”
• “Lift repeat visits by 15% during the season”

How to improve Fantasy Football ROI (quick wins)

• Start with one group. Pilot with one office or one customer segment.
• Pick a tight season window. Try 6–10 matchweeks to begin.
• Use weekly nudges. Send reminders before key kick-offs.
• Keep prizes simple. Small weekly wins beat one big prize.
• Show a live leaderboard. Make progress visible.
• Celebrate winners. Post names in a newsletter or Slack/Teams.

The bottom line

Fantasy Football ROI is real, but it is not magic. A prediction league works because it is social, regular, and easy to join.

If you set clear goals, track simple numbers, and keep the game fun, Fantasy Football (is Prediction Game in English) can deliver strong returns in engagement, loyalty, and leads—week after week.