Marketing playbook: internal comms campaign for your Football tournament fantasy league
January 31, 2026
Marketing playbook: internal comms campaign for your Football tournament fantasy league
A workplace prediction league can lift energy fast. It gives people a reason to talk. It also gives you a clear comms hook for weeks.
On OfficeFantasy, Fantasy Football (is Prediction Game in English) means you predict match results. You do not pick players. That makes it simple for new joiners. It also makes it fair for mixed fans.
This playbook helps HR, Internal Comms, and marketing teams. It fits offices, clubs, and customer groups.
What you want to achieve (sales-first)
Pick 1–3 goals. Keep them plain.
- Increase staff engagement and chat across teams
- Drive repeat visits to your intranet or community space
- Grow opt-ins for your email list (for customer groups)
- Create soft leads for wellbeing, rewards, or culture programmes
Now set a simple success measure.
- Sign-ups (target: 30–60% of headcount for internal)
- Weekly active users (target: 50–70% of sign-ups)
- Comment volume or reactions (target: steady each match week)
For guidance on good employee communication basics, use the CIPD employee communication factsheet.
Your 3-week launch timeline (simple and repeatable)
Week -2: Tease and recruit champions
You need helpers in each team or site.
- Pick 3–10 “league champions”
- Give them 3 assets: a banner, a short blurb, and a QR code link
- Ask them to post in Team chats twice that week
Week -1: Open sign-ups
Make joining feel easy.
- Share one clear sign-up link
- Post rules in 6 lines (max)
- Confirm prize and key dates
Week 0: Kick-off week
This week sets habits.
- Send a launch email
- Post a daily reminder for the first 3 match days
- Share a “how to predict” guide in 5 steps
Message map (so every post sounds the same)
Use one line for each. Reuse it everywhere.
- What: A workplace prediction league for the tournament
- How: Predict match results. Score points. Climb the table
- Who: Everyone. Fans and non-fans welcome
- Why: Bragging rights, small prizes, team fun
- When: Takes 2 minutes per match day
Channels that work best in England workplaces
Use what people already open.
- Email (best for reach)
- Microsoft Teams or Slack (best for habit)
- Intranet news tile (best for credibility)
- Office screens and posters (best for gentle nudges)
Keep posts short. One idea per post.
Ready-to-send email templates (copy/paste)
1) Teaser email (Week -2)
Subject: Something fun is coming for the next tournament
Body:
A new workplace prediction league starts soon.
It is quick. It is free.
You predict match results. You do not pick players.
Watch for sign-ups next week.
2) Launch message (Week -1)
Subject: Join our prediction league (2 minutes to set up)
Body:
Sign up today and make your first predictions.
You score points for correct results.
Invite your team. Invite your mates at work.
Join link: [insert link]
Prize: [insert prize]
Closes: [insert date]
3) Match-week nudge (Week 0 and onwards)
Subject: Predictions close soon
Body:
Quick reminder. Predictions close before kick-off.
It takes less than 2 minutes.
Check the table after the matches for your rank.
4) Leaderboard update (weekly)
Subject: Leaderboard update: who’s on top?
Body:
Top 5 is tight this week.
Big movers: [name/team].
Next matches are live now. Get your picks in.
Prizes that sell participation (without big cost)
Keep prizes small. Keep them visible.
- £20–£50 vouchers
- Lunch for the winning team
- A donated “trophy” that moves desk to desk
- A charity donation in the winner’s